ReachLocal, Inc.
Job Description: User Interface Designer.
September 2008

Position Title
• User Interface Designer.

Position Summary
• The User Interface Designer will be part of a multi-product line team and will have direct responsibility for ensuring high usability, efficiency, effectiveness and scalability for web-based applications and portals. The position reports to the VP, Products.
• The User Interface Designer will perform a variety of tasks including analyzing, designing, prototyping and evaluating user interfaces, interactions, task flows, information architectures, and data visualizations.
• The User Interface Designer will interact with several internal departments: product management, engineering, marketing, sales and business development.

Scope of Responsibilities
• Information architecture and design for user interface and human-computer interaction.
o Navigation design, multimedia design, content and data presentation, wireframes, web structure design, screen layout, titling and labeling.
• Usability engineering, research, design and testing.
o Cognitive walkthroughs, paper and html prototypes and focus group interviewing.
• Graphic communication.
o Screen / page layout, user interactions, data visualization (tables or graphs), typography, icons, forms, reports design.
• Research and analysis.
o Business and user requirements, competitive analysis, content, user interaction, navigation, user profiles / personas, use cases, task flows and data visualization.
• Cognitive psychology and human factors.
o Perception, attention, cognition, interaction, navigation, learning, memory, habituation and adoption.
• Functional and user requirements.
o Use cases, user scenarios, user profiles, usability engineering, quality assurance and testing plans.

Qualifications
• The ideal candidate will possess at least 2 years of prior experience in a User Interface Designer or User Experience Architect role for an online media organization with a minimum of 3 years overall relevant experience in the online industry.
• A degree in digital media or equivalent is preferred.

Required Certifications
• None.

Required Skills
• Online media or online advertising industry experience.
• Experienced in information architecture, user interface design and usability and web design using Flash, HTML, CSS as well as software such as Dreamweaver, Visio, Illustrator, Photoshop, or equivalent.
• Strong knowledge of Content Management Systems, Drupal preferred.
• Excellent written and verbal communication and interpersonal skills particularly as they relate to presentations, requirements writing, and team dynamics.
• Effective project management and organizational skills.
• Quick learner and good judgment.
• Ability to work independently in a team environment.
• Understanding of the necessity to meet stringent time deadlines.
• Must have demonstrated a strong track record of success.

Please contact:

Gilbert Gorham | Corporate Recruiter
ReachLocal | Office 818.274.0260x1181|Fax 818.337.0466|Email ggorham@reachlocal.com
Web www.reachlocal.com

ReachLocal, Inc. (http://www.reachlocal.com) is a leading provider of local online marketing solutions for small- and medium-sized businesses. ReachLocal pioneered the local search engine marketing industry by bringing together a patent-pending technology with a strong partnership model and a national and proprietary network of Internet Marketing Consultants. The result is a simple, scalable and affordable platform local businesses need to create, maintain, track and analyze their Internet search advertising campaigns. ReachLocal makes available to advertisers 98 percent of the search engine landscape through alliances with Google, Yahoo!, MSN and others. Founded in 2004, ReachLocal is a privately held corporation led by Zorik Gordon, its Chief Executive Officer. The company is headquartered in Woodland Hills, California.